Datamatix Group believes that women are important contributors to society and the economy. WOIBEX conferences were founded in 1999 to address issues relevant to today's women. Held annually on March 8th to commemorate International Women's Day (IWD), WOIBEX supports, develops, and honors women leaders, inspires them to achieve their full potential, and creates balance in leadership worldwide. It appreciates every area where women have shown initiative and leadership, whether business, finance, entrepreneurship, management, or technology.

WOIBEX recognizes the achievements of pioneering women in the Middle East and worldwide and encourages all women to learn from their experiences, providing an environment conducive to the exchange of views, discussion, healthy arguments, and face-to-face networking amongst women leaders. The event aims to elevate the status of women in society, enabling them to acquire the skills needed to succeed in the global market. The conference has earned a reputation for championing the advancement of women in business and technology and has become known for its roster of high-profile speakers. The mission of Woibex has been to educate, inspire and empower women to be Architects of Change.